MARKETING TOPICS

1.           ASSESSING THE EFFECTIVENESS OF THE PROMOTIONAL TOOLS ADOPTED IN THE SOFT DRINK INDUSTRY IN NIGERIA (A COMPARATIVE STUDY OF COCA-COLA AND 7-UP COMPANIES

2.           APPRAISAL OF THE PROBLEMS FOR MARKETING NEW COMMERCIAL BANK PRODUCTS IN A DEPRESSED ECONOMY.

3.           APPRAISAL OF THE PROMOTIONAL STRATEGY ADOPTED BY RENTAL-ENTERTAINMENT INDUSTRIES IN ENUGU A STUDY OF VEE-TEE RENTALS LTD ENUGU.

4.           AN EVALUATION OF EMPLOYEE RELATIONS OF COMMERCIAL BANKS: A CASE STUDY IF FIRST BANK OF NIGERIA PLC

5.           APPRAISAL OF THE PROMOTIONAL STRATEGY ADOPTED BY RENTAL- ENTERTAINMENT INDUSTRIES IN ENUGU ( A CASE STUDY OF VALENINO RENTALS LTD.)

6.           MARKETERS PERCEPTION OF THE INFLUENCES OF MARKETING ENVIRONMENTS ON MARKETING MANAGEMENT/PRACTICES IN SELECTED COMPANIES IN ENUGU STATE

7.           APPRAISAL OF THE USE OF PUBLIC RELATIONS PROGRAMMES IN GOVERNMENT PARASTATALS IN KADUNA METROPOLIS.

8.           PROMOTING UNICEF CONTROLLERS SERVICES USING PUBLIC RELATIONS TECHNIQUES

9.           INTEGRATED MARKETING COMMUNICATION :AN APPRAISAL IF NAFDAC

10.        THE MARKETING OF OUTSIDE CATERING AND RENTAL SERVICES IN ENUGU (A CASE STUDY OF VALENTINO RENTAL LTD. ENUGU)

11.        A CRITICAL APPRAISAL OF THE APPLICATION OF PUBLIC RELATIONS TOOLS IN THE MARKETING OF COCA-COLA SOFT DRINKS

12.        THE PLACE OF DIRECT MARKETING IN THE NIGERIAN MARKET ENVIRONMENT: A SURVEY OF CONSUMERS AND COMPANIES IN THE ENUGU METROPOLIS

13.        OPTIMISING THE DISTRIBUTION EFFICIENCY AND EFFECTIVENESS OF IMO MODERN POULTRY AVUTU IN IMO-STATE

14.        AGRICULTURAL MARKETING IN THE PUBLIC SECTOR THE CASE OF CROSS RIVER STATE OF NIGERIA

15.        ASSES EXPORT PROCESSING ZONE (EPZ) AND TINAPA IN LINE WITH GOVERNMENT EXPORT INTEREST AND INITIATIVE.

16.        AN INVESTIGATION INTO CUSTOMERS

17.        THE IMPACT OF PROMOTIONAL STRATEGIES USED BY NIGERIAN MINERAL WATER INDUSTRIES LTD, ONITSHA

18.        THE IMPACT OF PROMOTIONAL STRATEGIES USED BY NIGERIAN MINERAL WATER INDUSTRIES LTD, ONITSHA

19.        RETAIL MANAGEMENT PRACTICES OF MAJOR RETAIL OUTLETS AT NSUKKA, ENUGU STATE.

20.        RISING PRICES OF THE LOCALITY MANUFACTURED GOODS CAUSES AND MANUFACTURED GOODS CAUSES AND EFFECTS

21.        APPRAISAL OF NEPA SERVICES DISTRIBUTION EFFECTIVENESS TO CONSUMERS IN ENUGU METROPOLIS (A CASE STUDY OF NEPA SUPPLIES IN ENUGU).

22.        THE NECESSITY OF TOTAL QUALITY MANAGEMENT (TQM IN BUSINESS ORGANISATIONS: A STUDY OF GUINNESS NIGERIA PLC

23.        AN EVALUATION OF THE USE OF PACKAGING AS A WEAPON AGAINST PIRACY IN THE NIGERIAN FILM INDUSTRY WITH SPECIAL EMPHASIS ON MOTION PICTURES

24.        A CRITICAL ANALYSIS OF THE MARKETING PROBLEMS OF NIGERIAN CREATIVE WRITERS, WITH SPECIAL REFERENCE TO MRS. IFEOMA OKOYE

25.        ENVIRONMENTAL PUBLIC RELATIONS: ECOLOGICAL DIMENSIONS AND IMPLICATIONS FOR COMMUNITY RELATIONS MANAGEMENT AT BENUE CEMENT COMPANY PLC

26.        IMPROVING BANKING BUSINESSES THROUGH THE APPLICATION OF EFFECTIVE MARKETING AND PUBLIC RELATIONS STRATEGIES A CASE STUDY OF CITIZENS, ZENITH AND INLAND BANKS

27.         NEW PRODUCT FAILURE IN NIGERIA: A CRITICAL APPRAISAL

28.        ASSESSMENT OF THE IMPACT OF PRODUCT REPACKAGING ON CONSUMER: A CASE STUDY OF STAR LARGER BEER

29.        ELECTRONIC BANKING ROSPECT, WORKABILITY AND IMPLICATIONS FOR THE EFFECTIVE DELIVERY OF SERVICES BY BANKS

30.        PHYSICAL DISTRIBUTION AND CUSTOMER SATISFACTION IN NIGERIAN BOTTLING COMPANY

31.        ASSESSING THE APPLICATIONS AND IMPLICATIONS OF THE NEW INFORMATION AND COMMUNICATION TECHNOLOGIES (NICTS) IN PUBLIC RELATIONS MANAGEMENT A STUDY OF ANAMBRA MOTOR MANUFACTURING COMPANY (ANAMMCO) ENUGU STATE

32.        EFFECTIVENESS OF CORPORATE REPUTATION MANAGEMENT STRATEGIES IN SELECTED OIL & GAS COMPANIES IN NIGERIA

33.        CHALLENGES OF MARKETING FINANCIAL SERVICES (A CASE STUDY OF SELECTED FINANCIAL INSTITUTIONS

34.        THE DECISION MAKING PROCESS IN DEVELOPMENT BANKING: A STUDY OF THE ALLSTATES TRUST BANK PLC AND NIGERIAN AGRICULTURAL AND CO-OPERATIVE BANK

35.        A COMPARATIVE STUDY OF PRODUCT PROMOTIONAL STRATEGIES IN NIGERIA DRUG MARKETING INDUSTRY

36.        AN EVALUATE STUDY OF THE INFORMATION, EDUCATION AND COMMUNICATION (IEC) STRATEGIES EMPLOYED BY SELECTED NIGERIAN POLITICIANS: A STUDY IN POLITICAL MARKETING

37.        AN ANALYSIS OF MARKETING MARGINS IN THE DISTRIBUTION OF PEPSI COLA IN ANAMBRA STATE

38.        EVALUATION OF THE USE OF NETWORK MARKETING IN INCREASING CLIENTELE BASE FOR FOREVER LIVING PRODUCTS

39.        AN ASSESSMENT OF CONSUMER ACCEPTANCE OF TEXTBOOKS AUTHORED AND PUBLISHED BY NIGERIANS (THE CASE OF FOURTH DIMENSION PUBLISHING CO LTD. ENUGU)

40.        AN ANALYSIS OF THE USES AND ABUSES OF PUBLIC RELATIONS IN MANAGEMENT OF SELECTED NIGERIAN BUSINESS ORGANISATIONS

41.        AN APPRAISAL OF CONSUMER CREDIT BEHAVIOUR IN NIGERIA.(A COMPARATIVE ANALYSIS OF THE MOTIVATIONS OF THE NON-USERS, THE LIGHT-USERS AND THE HEAVY-USERS OF CONSUMER CREDIT FACILITIES IN ABA METROPOLIS)

42.        AN APPRAISAL OF FACTORS AFFECTING THE CHOICE OF BROILER STARTER FEEDS FOR TABLE BIRDS BY POULTRY FARMERS IN ENUGU METROPOLIS.

43.        A STUDY OF THE MARKETING STRATEGIES IN INNOSON PRODUCTS

44.        AN APPRAISAL OF PHYSICAL DISTRIBUTION AND SALES MANAGEMENT PRACTICES IN THE NIGERIAN CEMENT NDUSTRY (A COMPARATIVE CASE STUDY OF BENUE ANDNKALAGU CEMENT COMPANIES

45.        AN APPRAISAL OF THE PHYSICAL DISTRIBUTION POLICY OF THE NIGERIAN BOTTLING COMPANY NBC A CASE STUDY OF NIGERIAN BOTTLING COMPANY NINTH MILE CORNER ENUGU

46.        AN ANALYSIS OF MARKETING MARGINS IN THE DISTRIBUTION OF PEPSI COLA IN ANAMBRA STATE

47.        AN ASSESSMENT OF CONSUMER ACCEPTANCE OF TEXTBOOKS AUTHORED AND PUBLISHED BY NIGERIANS (THE CASE OF FOURTH DIMENSION PUBLISHING CO LTD. ENUGU

48.        PROMOTIONAL CONSTRAINTS IN THE DEVELOPMENT OF SMALL SCALE INDUSTRIES (A STUDY SELECTED INDUSTRIES IN RIVERS STATE OF NIGERIA)

49.        ASSESSING THE APPLICATIONS AND IMPLICATIONS OF THE NEW INFORMATION AND COMMUNICATION TECHNOLOGIES (NICTS) IN PUBLIC RELATIONS MANAGEMENT A STUDY OF ANAMBRA MOTOR MANUFACTURING COMPANY (ANAMMCO) ENUGU STATE

50.        AN EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN PROMOTING GOVERNMENT REVENUE GENERATION

51.        AN EVALUATION OF THE EFFECTIVENESS OF MEDIA AS TOOL FOR RESOLVING CRISIS

52.        THE CHALLENGES OF PUBLIC RELATIONS FOR THE NON GOVERNMENTAL, NON PROFIT ORGANIZATION IN ENUGU METROPOLIS

53.        AN EVALUATION OF THE PHYSICAL DISTRIBUTION EFFECTIVENESS: A CASE STUDY OF PAL BREWERIES, OKO

54.        A CRITICAL APPRAISAL OF THE ESTABLISHMENT OF THE NIGERIAN EXPORT PROCESSING ZONE AS A STRATEGY IN THE PROMOTION OF NIGERIAN EXPORTS.

55.        AN EVALUATION OF HOW THE ORGANIZATIONAL PUBLICS IN ENUGU STATE PERCEIVE PUBLIC RELATION.

56.        INFLUENCE OF PUBLIC RELATIONS STRATEGIES ON THE MANAGEMENT OF LABOUR CRISES IN OIL SERVICE INDUSTRY A CASE STUDY OF NEGRIS LIMITED. LAGOS

57.        THE INFLUENCE OF NIGERIA EXPORT PROMOTION COUNCIL (NEPC) ON HER EXPORT MARKET

58.        THE EFFECTIVENESS OF PROMOTION ON MARKETING PHARMACEUTICAL PRODUCTS (THAT IS BOTH ETHICAL AND OVER THE COUNTER PRODUCTS) (A CASE STUDY OF SKG PHARMA LIMITED OBA AKPRAN AVENUE IKEJA LAGOS)

59.        A CRITICAL EVALUATION OF THE NIGERIAN EXPORT PROMOTION COUNCIL STRATEGIES

60.        ANALYSIS OF PUBLIC RELATIONS EFFECTIVENESS- (A CASE STUDY OF SELECTED OIL COMPANIES OPERATING IN THE NIGER DELTA REGION OF NIGERIA)

61.        THE DEMAND AND SUPPLY OF COOKING GAS FOR HOUSEHOLD CONSUMPTION IN THE SOUTH EASTERN STATE OF NIGERIA

62.        PROBLEMS OF PROMOTING MADE-IN-NIGERIA TEXTILE CLOTHING IN ECOWAS A STUDY OF CONSUMERS

63.        USE OF PACKAGING AS A PROMOTIONAL TOOL IN THE MARKETING OF PROCESSED FOOD PRODUCTS (A CASE STUDY OF CONFECTIONARY INDUSTRY IN ENUGU STATE

64.        EVALUATION OF THE ROLE OF ADVERTISING IN INCREASING CUSTOMERS PATRONAGE (A CASE STUDY OF STANDARD ALLIANCE INSURANCE COMPANY LIMITED)

65.        A STUDY OF THE BEHAVIOR OF CONSUMERS TOWARD SELECTED BEER BRANDS IN ABIA STATE ONUOHA_05_37487

66.        THE ROLE OF PUBLIC RELATIONS MANAGEMENT AS A STOOL FOR BUSINESS AND CORPORATE GROWTH IN NIGERIA: A CASE STUDY OF SNAAP PRINTING AND PUBLISHING COMPANY

67.        NEW MARKETING STRATEGIES AND THE MAKING OF NEW GENERATION BANKS IN ENUGU METROPOLIS

68.        THE CHALLENGING OF MARKETING COMMERCIAL BANKING SERVICES IN THE PRESENT HARSH ECONOMIC ENVIRONMENT OF NIGERIA

69.        A STUDY OF THE USE OF ADVERTISING IN MARKETING OF PROGRAMMES IN SELECTED GOVERNMENT ORGANISATIONS.

70.        THE APPLICATION OF MARKETING CONCEPT AND ADOPTION OF PROMOTION MIX IN THE MARKETING OF COMMERCIAL BANK SERVICES IN NIGERIA: A CASE STUDY OF CHARTERED BANK NIG. LTD.

71.        MARKETING COMMUNICATION TOOLS EMPLOYED IN THE PRIVATIZATION AND COMMERCIALIZATION OF STATE-OWNED ENTERPRISES IN NIGERIA.

72.        APPRAISAL OF THE EFFECT OF SELECTED MARKETING COMMUNICATION MODELS FOR AN EFFECTIVE REBRANDING NIGERIA

73.        CONSUMERS’ PERCEPTION OF SAFETY OF FOOD IN SOUTH – SOUTH AND SOUTH – EAST OF NIGERIA.

74.        EVALUATION OF CENTRAL BANK OF NIGERIA’S MARKETING COMMUNICATIONS CAMPAIGNS ON BANKING SECTOR REFORMS, CURRENCY RESTRUCTURING AND ABUSE OF THE NAIRA

75.        MARKETING COMMUNICATION TOOLS EMPLOYED IN THE PRIVATIZATION AND COMMERCIALIZATION OF STATE-OWNED ENTERPRISES IN NIGERIA

76.        IMPACT OF FINANCIAL INTERMEDIATION ON ECONOMIC DEVELOPMENT OF SUB SAHARAN AFRICAN COUNTRIES.